Scala Digital Signage Web
Monday, February 26, 2007
DailyTech seems to think so. They are trickling on to the market, currently at a high cost, but as the technology evolves and economies of scale come into play, we might have some fast, cool (temperature-wise), and energy efficient storage in our own equipment.
As the tech is still in its early forms I don't know how long it will be before they can be used in digital signs, but their resistance to harsh environments make them a smart bet for the future. Currently they are being examined for use in military applications, toughened notebook computers, and maybe databases.
Tags:
digital signage |
narrowcasting |
Scala
Thursday, February 22, 2007
Visit APB News for this artcle pontificating the proliferation of digital signage worldwide, now and in the fhttp://www2.blogger.com/img/gl.link.gif
uture.
One passage in particular jumped out at me:
The Malaysian networks mentioned here all use Scala equipment “because it is an enterprise-strength system that can be [either] used for one location or scaled to hundreds of locations country-wide and beyond,” said Darke M Sani, managing director of Be Digital, which is the digital signage network operator for all the Malaysian installations cited. He said Scala’s network management capabilities allow for instant updating which helps in providing high-quality output. Creating attractive content is easy and quick with the Scala software-based authoring system.
Of course I highlight the Scala bit, but do read the whole article for a balanced, comprehensive view from multiple perspectives about where is headed as an industry. They cite falling display prices and greater availability of bandwidth options among the key factors.
Tags:
digital signage |
narrowcasting |
Scala
Monday, February 19, 2007
Not intented for digital signage, but the gadget featured in this CNet article shows promise as an ebook reader. The distinctive characteristic of Polymer Vision's Readius is that its display is rollable! This is the kind of form factor I'm hoping will find its way to digital signs sometime in the future. Currently, the eInk displays only have 16 shades of gray and update too slowly for what the world thinks of when "digital signage" is mentioned. But as this display tech becomes more common, even 16 shades are enough for small, ubiquitous digital signs, like automagically updating price tags, etc.
Tags:
digital signage |
narrowcasting |
Scala
Friday, February 16, 2007
The report linked above is only available with a subscription, but according to their summary page "Western European Resellers expect a price decrease of 10.7% for LCDs and 8.4% for PDPs in 2007 and there is no change in sight for the next years."
I risk sounding like a broken record, but it bears repeating: we're headed for a perfect storm in the digital signage industry. If predictions like these come true, we'll have the continuing advancement of
digital signage software, converging with falling prices in display hardware, converging with improved GPUs and smaller, more powerful computers. We'll see the emergence of new display form factors and sizes: LCDs, electronic paper, OLED, tiny projectors, printable and flexible circuitry.
Dynamic digital signage is here to stay, and the future is brighter than the blinding sun reflected off the snow and ice during today's morning commute.
Tags:
digital signage |
narrowcasting |
Scala
Thursday, February 01, 2007
Intel has revealed a bit about their forthcoming 45nm chip technology. New materials are being used to reduce transistor leakage, a limitation that increases as transistor densities increase.
In the digital signage industry, we tend to push the envelope. Our ideas and concepts sometimes outpace the development of available hardware necessary to make our ideas into reality and it's nice to see that Intel is continuing to advance their technology so that high-performance applications can continue to evolve.
For some insight into the spectrum of
requirments for InfoChannel 5, which depends on what you're trying to do with it, jump into this thread on the Scala Messageboard.
Tags:
digital signage |
narrowcasting |
Scala
Out of Home Advertising Gone Horribly Wrong
Recently we had reports going around that claimed outdoor advertising is a
roadside distraction but in the headlines yesterday and even on Good Morning America today we see a case study in outdoor advertising gone wrong.
Small electronic LED signs representing characters from the Cartoon Network's Aqua Teen Hunger Force have been placed in cities across the United States for about two weeks, triggering snickers from some and calls to the authorities from others. In Boston in particular, the
gadgets were suspected to be bombs planted throughtout the city in some kind of widespread terror attack, practically shutting down the city for several hours. And in the aftermath, several people involved in this guerilla marketing campaign may face jail time.
We aren't talking about nice LCD displays driven by digital signage software, these are simple, even crude, electronic signs that just light up. They look a lot like the Lite-Brite toys from years ago. And while the campaign may have gotten far, far more exposure for ATHF than the marketers might have even wanted, the costs are far too high.
Tags:
aqua,
teen,
hunger,
force,
turner,
cartoon,
network,
Aqua Teen Hunger Force
Tags:
digital signage |
narrowcasting |
Scala
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Content on the Scala Digital Signage Blog consists entirely of the opinions of the authors and does not reflect the official stance of Scala, Inc. Contact Scala about your end-to-end software solutions for creating and controlling Electronic Display Networks, whether you call it Dynamic digital signage, Narrowcasting, Captive Audience Networks, Kiosks, Point-of-Purchase Displays, Digital In-Store Merchandising, Out-of-Home Media Networks, Place-based Advertising, Display Marketing, Retail Digital Media Networks, Datacasting, Electronic Billboards, The Outernet or any of the other terms in use today. Scala conducts business through a worldwide network of Value Added Resellers. For more information on what this emerging industry is coming to be named, you can see how other people found this page. ©1993-2006 Scala, Inc. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations. To see all the content on our Website, click Sitemap or check our blog for the latest updates. Read our Privacy Policy.