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Thursday, February 01, 2007
Out of Home Advertising Gone Horribly Wrong
Small electronic LED signs representing characters from the Cartoon Network's Aqua Teen Hunger Force have been placed in cities across the United States for about two weeks, triggering snickers from some and calls to the authorities from others. In Boston in particular, the gadgets were suspected to be bombs planted throughtout the city in some kind of widespread terror attack, practically shutting down the city for several hours. And in the aftermath, several people involved in this guerilla marketing campaign may face jail time.
We aren't talking about nice LCD displays driven by digital signage software, these are simple, even crude, electronic signs that just light up. They look a lot like the Lite-Brite toys from years ago. And while the campaign may have gotten far, far more exposure for ATHF than the marketers might have even wanted, the costs are far too high.
Tags: aqua, teen, hunger, force, turner, cartoon, network, Aqua Teen Hunger Force
Tags: digital signage | narrowcasting | Scala
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