Scala Digital Signage Web

Monday, January 08, 2007

Interactive content - in your food tray?

Mediox, Inc. mentions Scala in their press release discussing interactive multimedia restaurant trays.

This sounds like an interesting concept. I have a number of questions though:

1. How is durability achieved - these will be carried, dropped, shuffled around, soiled, cleaned, and possibly stolen


2. Won't there be food placed on top of the tray? I'm sure they account for this, and it will be fascinating to see how


3. What OS it may be running...


4. ... and if not Linux, how long until we see a Slashdot thread showing how someone has installed Linux on this platform


5. Does it have WiFi capability or is all content transferred in the sync/wash cycle

I'm actually quite intrigued by the possibilities here. Let's keep an eye on this concept and see what it brings to the digital signage industry.

Tags: digital signage | narrowcasting | Scala

posted by Steve Elsner   # 1/08/2007 02:27:00 PM

Comments:

We are the Fast Food Nation and there is a chance that this idea has the even more potential than just advertising. They mention that the customers will be able to make purchases from their foor tray. I wonder how they are going to do that?

# posted by  Thomas Madison : 8:51 PM

 

Did McDonalds or any other chain confirm their support for this project?

# posted by  Thomas Madison : 8:52 PM

 

Regarding confirmed support - all the information I have right now is contained in that press release (which is not a Scala press release, but which got my attention due to the Scala mention).

I'm also keenly interested in how they might drive purchases from the tray. Perhaps a region of the tray is touch sensitive? It would either need to discriminate between intentional touch and food resting on the tray, or it would have to be physically separated from the food-bearing region somehow.

Perhaps the menu is presented on the tray and you select your food choices right on the tray interface. The restauraut could use some kind of system whereby you simply approach the counter with your tray, pay, and your order is ready faster than by ordering vocally.

There could be several problems with that approach but it's an idea of one direction they might take.

# posted by  Steve Elsner : 11:34 AM

 

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Content on the Scala Digital Signage Blog consists entirely of the opinions of the authors and does not reflect the official stance of Scala, Inc. Contact Scala about your end-to-end software solutions for creating and controlling Electronic Display Networks, whether you call it Dynamic digital signage, Narrowcasting, Captive Audience Networks, Kiosks, Point-of-Purchase Displays, Digital In-Store Merchandising, Out-of-Home Media Networks, Place-based Advertising, Display Marketing, Retail Digital Media Networks, Datacasting, Electronic Billboards, The Outernet or any of the other terms in use today. Scala conducts business through a worldwide network of Value Added Resellers. For more information on what this emerging industry is coming to be named, you can see how other people found this page. ©1993-2006 Scala, Inc. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations. To see all the content on our Website, click Sitemap or check our blog for the latest updates. Read our Privacy Policy.